Evan Blass, along with initial confirmation by N4BB, have at long last found the retail name of BlackBerry’s fabled “Venice” device. The BlackBerry Priv is expected to hit store shelves later this year, and will be like no BlackBerry device that has ever come before it. Sure the BlackBerry Torch managed to cram a full touchscreen and physical keyboard in to the same phone many years ago, but it was nowhere near as elegant as this. On top of that, the Priv will be releasing in to a stale market of high-end phablets and assorted other slates. Being able to stand out, especially when you are running Android, could play a huge role in the success or failure of the device.
The form factor isn’t the only thing that is going to make the Priv stand out from its predecessors. The BlackBerry Priv is expected to be running Android; with BlackBerry customizations of course. This may be quite the leap for BlackBerry, but I can’t say I didn’t see it coming with how much effort they put in to Android emulation for BlackBerry 10. I think that having the outstanding flexibility of Android alongside the productivity that is at the core of all BlackBerry devices will be an excellent combination.
BlackBerry is doing everything right with the Priv. It has the proper front-facing speaker(s), the high-end internals, the ultra-high resolution display, the physical keyboard that is there when you want it and gone when you don’t, the mobile OS that so many people know and love, and a design that has been the cause of a lot of buzz among Android fans. The only negative that can be held against the Priv would be in software support, but that is something we can’t determine at launch. If the folks in Waterloo can’t get Marshmallow on to their device within a couple months of launch, I can’t imagine a lot of people will be waiting around. Now is the time for BlackBerry to prove that they can stand tall beside the giants once again, and what better time to be privy to change than now.
Photo Source: @evleaks